1.alloy frames
2.handbuilt wheels
3.10 speed drivetrains
4.sponsorless apparel
5.Knock off name brand eyewear
6.eat what you want
7.train smart
8.no computers
9.no power-meter
10.no social media
11.no schedule
12.no strava
13.no zwift
14.less talk
15.more action

K.I.S.S